Subscription service The Chocoholics Club wanted to “rejuvenate” their brand (their words, not mine) without losing their identity. 

My take on it was Better Chocolate = Healthy Chocolate. By focusing on the health benefits of their partnered brands, I caught the attention of a new group of people - fitness nerds.

I wrote emails, social media posts and blog articles, all with a new tone of voice to ready them for their upcoming rebrand.